2024

Toronto Argonauts Football Club Logo Redesign

The Toronto Argonauts unveiled a reimagined, special edition logo to honour the resiliency, strength and enduring spirits of Indigenous peoples. The logo was designed in partnership with Emily Kewageshig, an Anishnaabe artist and visual storyteller from Saugeen First Nation No. 29. and will appear on Argonauts’ player helmets during the game on September 28 against the Montreal Alouettes at 7 p.m. ET at BMO Field.

“I am proud to partner with the Toronto Argonauts to create a unique logo for the Orange Jersey Game. I come from a small community and when my art and our culture is put on the forefront, it is a celebration for all of us,” said Kewageshig. “I was able to integrate symbolism within the logo that honours who we are as Indigenous people and that is so special to me. I thank MLSE for giving me the opportunity to share these stories with the team and all of the fans.”

The design features the iconic Toronto Argonauts boat logo through the representative lens of the Indigenous community. The focus of the piece is the four figures that emerge from the water, which represent Indigenous peoples across past, present and future generations, while also highlighting the important relationship and close connection that Indigenous peoples have with water.

Within the logo are seven circles that pay tribute to the practice of keeping the next seven generations in mind when making any decision to guarantee a sustainable and healthy life for those who follow. The feather alongside the Argonauts “A” is used to symbolize honour, strength and bravery of all Indigenous peoples. The colour orange refers to ‘Orange Shirt Day’, which has become a colour the Indigenous community associates with resilience. The gradient style also alludes to sunrise and sunset, giving all people the opportunity to make each day better than the last.

The team logo was featured on players’ helmets, in-stadium programming, and on the broadcasts on CTV, TSN, RDS, CFL+ and CBS Sports Network.